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Reason to incorporate purpose into company philosophy. Our innate human desire for why


Around the ages 2 through 5, children start asking "why." In other words, from the beginning of our lives, we are innately curious. We have a natural desire to know why. This is a fundamental human trait.


This observation presents a challenge in the context of traditional company philosophical frameworks, which I define as the typical Mission-Vision-Values (MVV). The problem is that the meaning of "mission" and "vision" can vary from person to person; the words "mission" and "vision" are ambiguous.


The challenge with the traditional MVV framework is that there is no specific and clear item that represents the "why" that we humans desire to know. This is a mismatch between our fundamental human trait of knowing why and the old operating system that companies use for management.


This is where the idea of purpose comes in. When we look at the meaning and definition in terms of ambiguity, purpose is far less ambiguous than mission and vision.


Purpose is defined as an objective, but also the reason for which something exists. Its meaning is narrow and specific. For English native speakers, purpose has a strong association with the "ultimate why."


This is a key reason why many global companies have incorporated purpose into their company philosophies. These companies are looking for an element that specifically conveys the why of the company. Purpose is a fit because it is considered as the simple and clear expression of why the company exists.



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